If you can’t measure it, you can’t improve it.
—— Peter Drucker
If you can’t measure it, you can’t improve it.
—— Peter Drucker
What to measure? Let’s start with a caveat:
When a measure becomes a target, it ceases to be a good measure. —— Goodhart’s Law
Page view, Uptime, Latency, Seven-day active users and Earning (PULSE)
Acquisition, Activation, Retention, Referral, Revenue (AARRR!) or user funnel
PULSE and AARRR: low-level or indirect metrics of user experience
Why is there a rise in page views?
Are the two the same happy story?