Marketing Data Science
Hui Lin
, DowDuPont
2018/03/23 @ University of Iowa
About Me
Hui Lin, Data Scientist (
http://scientistcafe.com
)
Contact
Email:
longqiman@gmail.com
Github:
https://github.com/happyrabbit
Slides:
http://scientistcafe.com/IDS/slides/MarketingDataScience.html
Github repo:
https://github.com/happyrabbit/Talks/tree/master/2018_03_23_UnivIowa
Outline
What is Data Science?
Case Study: Group Lasso Logistic Regression for Customer Retention
Data Science in Marketing Overview
Be Data Scientist
What is Data Science?
Sexist or Worst Defined Job