About Me

• Hui Lin, Data Scientist (http://scientistcafe.com)
• Contact
  • Email: longqiman@gmail.com
  • Github: https://github.com/happyrabbit
• Slides: http://scientistcafe.com/IDS/slides/MarketingDataScience.html
• Github repo: https://github.com/happyrabbit/Talks/tree/master/2018_03_23_UnivIowa

Outline

• What is Data Science?
• Case Study: Group Lasso Logistic Regression for Customer Retention
• Data Science in Marketing Overview
• Be Data Scientist

What is Data Science?

Sexist or Worst Defined Job